Culture

Riyadh Season: The pleasure of entertainment in the Saudi capital

November 02, 2021

The General Authority for Entertainment (GAE), which was founded under the aegis of the Public Investment Fund, has played a key role in promoting the growth of the entertainment sector in Saudi Arabia (PIF). This sector is likely to grow even further with the introduction of new tourism permits.

The Saudi Arabia entertainment market includes theme parks/amusement parks, festivals, and concerts, as well as earnings from other sorts of entertainment, such as Riyadh Season.

The Saudi Entertainment and Amusement (SEA) exposition is a new show that aims to help the industry grow faster in the run-up to the Kingdom’s Vision 2030. SEA will be the Kingdom’s first-ever entertainment and amusement trade show. Theme parks and amusement parks are in high demand in Saudi Arabia. Vision 2030 aims to raise household leisure spending from 2.9% to 6.0% by 2030. The market for amusement and entertainment in Saudi Arabia was established.

Riyadh Season

The Riyadh Season will feature 70 performances by Arab singers and musicians, as well as 6 performances by international artists, a free wrestling bout, and an international match.

The Riyadh Season 2 will take place over 5.4 million square meters across 14 locations of the capital, with 7,500 activities planned.

In addition, there will be at least 200 new restaurants and 70 new cafés, as well as 350 theatrical events and productions, including 18 Arab plays and six international plays. There will also be over 100 interactive events and ten international exhibitions.

The first “Riyadh Season” took place in 2019, from October 11, 2019, to January 18, 2020. During the initial season, more than 10 million people visited the venues.

What is the Riyadh Season?

The Riyadh Season, which lasts for two months, is primarily a city-wide celebration of Riyadh and, in a broader sense, Saudi Arabia and its people. It is one of the Kingdom of Saudi Arabia’s many projects aimed at boosting economic and tourist activities, with a focus on non-religious tourism.

As Saudi Arabia strives toward a more progressive future, the program is in accordance with Crown Prince Mohammed Bin Salman’s Vision 2030. International visitors can now enter Saudi Arabia with ease, as the country has intended to encourage tourism by making obtaining an e-visa a quick and painless process.

Over a hundred activities, concerts, and experiences are being held throughout Riyadh to commemorate the nation as a whole.

In the inaugural season, which took place in 2019, 12 zones were set up for the festivities, and a variety of events were held, including a BTS K-Pop concert, WWE Crown Jewel, Cirque du Soleil, and Comic-Con, in order to appeal to a vast and diversified global audience.

Logo of the Festival

Counselor Turki Al-Sheikh coined the phrase “imagine more,” which became the Riyadh season’s new slogan. The new season’s tagline, “Imagine,” is a strong sign that the new season will have more activities and entertainment than the previous season’s phrase.

When is it going to be held?

You’re probably one of those who wonder, “When does the Riyadh season start?”. Fortunately, it will start on the 11 of October and will be held for 2 months to be ended on 15 of December 2021. The festival will feature a wide range of fascinating and diverse events, festivities, and large exhibitions to attract tourists and travelers. It should be noted that due to the effects of the Coronavirus epidemic, this date may be impacted.

What can we look forward to in Riyadh Season 2?

This year’s Riyadh Season, also known as Riyadh Season 2, is set to begin in the fourth quarter of 2021, and in order to make up for last year’s events being canceled due to COVID-19, the Saudi government has decided to make it bigger than ever; around 20 million people are expected to attend the festival.

Riyadh Season 2 is set to take place in an area of 5 million and 400,000 square meters, in 14 zones, according to announcements made by Counselor Turki Al-Sheikh, the head of the General Authority for Entertainment in the Kingdom of Saudi Arabia. The season will include the establishment of an incredible 7,500 events.

This year’s apparent highlight is the establishment of a free wrestling match and an international match, in addition to 70 Arab concerts and 6 international concerts. A total of 200 restaurants and 70 cafés have signed up to participate, with 350 theatre performances planned, including 18 Arab plays and 6 international plays that will appeal to a wide audience.

It’s also worth noting that there will be 100 interactive experiences and 10 international exhibitions.

How to buy tickets?

The “Tawakkalna” application is one of the most visible digital solutions assisting the Kingdom’s efforts to manage the Corona pandemic, as it is currently a pioneering experiment in enabling digital transformation to contribute to the Kingdom’s Vision 2030 goals.

The Saudi Data and Artificial Intelligence Authority (SDAIA) and the General Entertainment Authority recently reached an agreement to provide the service of attaching tickets for entertainment events to the “Tawakkalna” app and adopting it as an official way to access entertainment events.

Under the terms of the agreement, ticket service providers approved by the General Entertainment Authority will be linked to the Tawakkalna application, allowing the final beneficiary’s tickets to appear on the app and benefit from digital services such as providing tickets for entertainment activities electronically. The agreement contributes to enhancing guests’ experiences at events and entertainment venues in a timely and efficient manner, as well as achieving the reliability and security that distinguishes the “Tawakkalna” application.

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